Top

 

 

 

 

Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

This little site is designed to introduce him and his thoughts to the world. (Whether the world appreciates the intro is another matter.) If you'd like to chat, then you can guess what the boxes below are for.

 

This form does not yet contain any fields.

     

     

    « LifeScan "Inspiration" campaign | Main
    Sunday
    Dec272009

    AOL Canada awareness TV

    the challenge: to boost awareness of AOL Canada in order to support flagging response to their unaddressed "free CD" acquisition mailing program

    the creative strategy: to show the wide range of uses of the service, along with the service's down to earth users, and demonstrate that AOL Canada offered a safe and familar environment

    the execution: a mix of :30s and :15s using fun testimonials from existing AOL Canada users – ordinary Canadians as well as figure-skating champion Kurt Browning

    the team: Debi De Santis (AD), Rob Stofega (CW), Scott McKay (CD) at Wunderman Cato Johnson

    PrintView Printer Friendly Version

    EmailEmail Article to Friend