the challenge: to boost awareness of AOL Canada in order to support flagging response to their unaddressed "free CD" acquisition mailing program
the creative strategy: to show the wide range of uses of the service, along with the service's down to earth users, and demonstrate that AOL Canada offered a safe and familar environment
the execution: a mix of :30s and :15s using fun testimonials from existing AOL Canada users – ordinary Canadians as well as figure-skating champion Kurt Browning
the team: Debi De Santis (AD), Rob Stofega (CW), Scott McKay (CD) at Wunderman Cato Johnson