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Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

This little site is designed to introduce him and his thoughts to the world. (Whether the world appreciates the intro is another matter.) If you'd like to chat, then you can guess what the boxes below are for.

 

 

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    « the decider | Main | wow, there's a lot of suckage out there »
    Wednesday
    Jul212010

    oh yeah, that's why I do this job

    DateWednesday, July 21, 2010 at 11:27PM

    Had an internal presentation today for a fairly major project with high expectations, and had those expectations exceeded.

    Seeing really good, smart and inspired work that will both elate and scare clients is just an insanely fun experience. It lights up the rest of your day, and reminds you of the power of creative. Yeah, the brief is key, and execution is also vital, but at heart, what gets people excited (clients and consumers) is a concept that's alive and fresh and fun – and bang on target.

    It's easy to get caught up in so much unimportant crap from day to day. Being reconnected with the real potential of this jobs is almost as good as a vacation.

    Good times indeed.

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