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Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

This little site is designed to introduce him and his thoughts to the world. (Whether the world appreciates the intro is another matter.) If you'd like to chat, then you can guess what the boxes below are for.

 

 

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    « oh yeah, that's why I do this job | Main | if it's a race Douglas MacArthur wants, it's a race he'll get »
    Sunday
    Jul182010

    wow, there's a lot of suckage out there

    Having just got back from a week of lacking civilized things like Twitter, Chatroulette and the Slap Chop, it's literally overwhelming how much content is being hurled at the folks who reside in civilization every moment.

    I've returned to the inevitable 300 new emails (a low total due to the out of office notification) and out of habit threw the TV on. The lack of importance, relevance or, well, meaning in what I saw was astonishing. Assorted teen stupidity, assorted housewife stupidity, assorted stupidity from cultures all over the world, interrupted by infomercials for pointless kitchen products and get-rich-quick schemes. It really struck me that there's a lot of things being put on air just to fill up time, or to aid in the marketing of other things. And that's just not good programming. (Or smart marketing.)

    The repetition of all this crap is depressing. As the number of channels grows, the number of content providers seems to shrink, as do the budgets for producing shows. So the same homogenized content shows up across several apparently unrelated channels. And every network operates the same way.

    And given that we caught a lot of radio on the way home, it's depressing that radio, with its far lower operating budgets, also finds the need to repeat playlists and on-air talent from station to station, and community to community.

    The internet (for now) offers us more voices, more independence of thought. As traditional media cower from unique voices and do anything to maximize dollars, we readers and citizens and consumers must turn to the only medium that offers insight, and allow us a measure of control.

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