email is the devil's work

We had a moment today when there was a lot of back and forth with a client, a lot of typing of obvious frustration on both sides which was growing round after round of terse emails, and I finally went old school and said to the head suit, "Let's call the client."

The phone. Wow. How innovative. Why not send a telegram?

And yet, it was all taken care of in 45 seconds. Everyone was happy. You could hear it in the client's' voice, and ours. The attitude in our room was so much lighter. And it made us all think, crap, why didn't we do this sooner?

Email is great, but it's impersonal and bloodless. It allows you to follow the weird and savage logic of your own head, you know, the logic that suddenly finds you disrespecting people and saying things that you will regret.

The phone isn't quite face to face, but it's a hell of a lot better than being one of the hundred emails we all get every day. There's still something a little analog about the phone, something a little bit human, that lets us connect.