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Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    Entries in Jagger (1)

    Thursday
    Apr082010

    in shorter

    DateThursday, April 8, 2010 at 9:24PM

    Continuing my soapbox declarations from earlier this week, I uncovered the item below from a list of great agency sites that someone quite smart sent me today; it was originally posted on Digital Kitchen's blog.

    It's a letter from Mick Jagger to Andy Warhol, about the cover of what would be Sticky Fingers. Apart from being an amazing artifact of a really interesting time, it's an amazing creative brief:

    Simple, strong, direct. This is every creative's fantasy brief: here's the assignment, here's a bunch of stuff you can use in any way you see fit, try not to make it too complicated... but what the hell, do whatever you want. And please tell us how much money you'd like.

    Short of getting a letter from Pope Julius II saying he needs a ceiling painted, this is as good as it gets.

    A creative can dream.

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