Top

 

 

 

search my site:

 

 

 

Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

This little site is designed to introduce him and his thoughts to the world. (Whether the world appreciates the intro is another matter.) If you'd like to chat, then you can guess what the boxes below are for.

 

 

This form does not yet contain any fields.

     

     

     

     

     

     

     

     

     

    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    Entries in Entourage (1)

    Wednesday
    Apr072010

    I'm sure they cover their billboards in brown wrapping paper, too

    DateWednesday, April 7, 2010 at 11:35PM

    Got yet another email from the National Advertising Awards folks yesterday about the annual Young Creative, Interactive and Direct contest. It's a great and fun opportunity to do some blue sky work, maybe win an award, maybe even go to Cannes.

    But what gets me is that, when it comes to really basic marketing, these folks have no idea what they're doing.

    The email they send is a jpeg. That's it, that's all. An image, sitting in the preview pane of my Entourage. Or rather, it would be if Entourage automatically downloaded it. But as we all know, Entourage doesn't.

    So what I see in my preview pane is this:

    Yeah, that'll get my attention.

    (So, by some stretch of the imagination, maybe I do click on "download picture." Maybe I finally see their clever creative. There's no link for me to click on, even though they apparently want me to do something. There's just NAA's clever print ad, sitting there like it's 1996.)

    I tried to tell them this last year – that they needed to send something with at least some text, something designed for how email is used in this modern century, and got a nice email back saying that they valued my input. Yeah, sure.

    In this day and age there's no excuse for ignoring an everyday marketing reality, something we're all aware of as users when it comes to the medium of email. NAA isn't the only organization that's guilty of wasting time, money and energy like this, but they're one that should know better.

    CommentPost a Comment | |
    tagged , ,