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Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

This little site is designed to introduce him and his thoughts to the world. (Whether the world appreciates the intro is another matter.) If you'd like to chat, then you can guess what the boxes below are for.

 

 

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    Entries in blogging (2)

    Friday
    Apr012011

    once again, I find vague relevance to digital in my undergraduate career

    Somewhere in The Great Code, Frye tells the story of an Assyrian king who cuts up a Bible laughing at how fragile and impermanent it is – being made out of mere paper and ink – while saying his great stone palaces will last forever.

    The twist, as Frye says, is that the fragile paper and ink document has lasted three thousand years and had an immeasurable impact on human affairs, while the Assyrian palaces (and the king who built them) vanished long ago

    Thanks to email shout outs from Mr. Lieberman and reader S.M. (not me, I promise), I am once again reminded that actual humans (as opposed to Googlebots) read this little blog thing. And that these tiny pixels of thought can live on for quite some time.

    And that's just weird.

    Forgive me for rehashing what should be blindingly obvious, but it's not always apparent when you're blogging that you're writing for an audience. At the level of Atrios or Yglesias of course you know that everything you write will get dozens or hundreds of comments, with viewpoints of all varieties, and senses of humour which may not mesh with yours.

    At the lower levels there's a disassociative quality to blogging. I get a constant but small stream of traffic, and occasionally comments from co-workers. But for the most part I find myself writing for a hypothetical audience. You never know who's going to stumble upon your little abode months or years after you've written something, or what they're looking for, or why. And without the constant flow of traffic or commenting, you do feel a bit isolated.

    (Twitter is slightly different, in that most people I know are barraged by tweets and don't have time to look back, let alone keep up. So there's *slightly* less sense of permanence. But it also means if you don't get a reaction immediately, you're not getting one. Unless you're Bruce Arthur, there can be a similar sense of isolation to it.)

    Yes, I know my co-workers read this thing, and I'm aware that clients, prospective clients or competitors may read it, so I'm pretty considered in what I write. Blogging in anger or while drunk would be far worse than emailing while in either condition, and I have *always* regretted such moments with Entourage.

    But recently discovering that clients actually have read this blog gave me a quick moment of panic, and a healthy dose of paranoia. It makes me glad that, from day one, I've made an effort to be more thoughtful and considered than I am in real life.

    In spite of the fact that they're nothing more than electrons and photons, the words you write in this here Internet live on. Will they always have an impact? Maybe not. But don't ever think they that they can't.

    Tuesday
    Jan192010

    will he succumb to the maddening urge? I think he just did

    Blogs for me have always been a shiny red button. It's never been a matter of "if." It was always about "when."

    I've been reading blogs since the 2000 U.S. election debacle, when I stumbled upon Talking Points Memo, and that led me eventually to Kos and Atrios and Yglesias. Then suddenly all kinds of folks had them for all kinds of fun non-political uses. Lame ones, too. Lots of lameness, from people whose tinfoil hats were clearly getting in the way of their typing. And, hell, if they could do it...

    It's always been tempting. But, like being tempted to write a novel, when I finally sat down to write one, inspiration, focus, purpose and motivation all dried up quickly.

    Not sure why this time is different. Maybe because I didn't promise anything with my first post. And I'm not making any promises now.

    I just hope I don't erase too much history.