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Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    « just slightly behind the curve | Main | focus only comes when you're under the microscope »
    Tuesday
    Jun292010

    would it be better to call it the "work-life tightrope"?

    The concept of work-life balance has become such a cliché in our culture that a reaction against the whole idea has started. The idea that it's a phase of life, partially driven by the fact that so many people are having children later in life, is an appealing one. And I suppose it's true that our addiction to technology fuels a lot of the imbalance.

    But that's still a few long years to wait out until things get "better" again. So I understand why some people try to establish boundaries with their employers.

    However, in practise in most organizations, the people who stake out work-life balance as a necessity have essentially said to the organization that they will go this far and no farther. And in most organizations, a senior manager's first choice is not going to be to give vital/important/urgent work to someone who has said that work is not their first priority. You become a solid but not outstanding contributor, and run the risk of marginalizing yourself from promotions and so on.

    I don't know about the value of being so cut and dried, but then I also can't imagine being brave enough to do it. I've worked at agencies that have been pretty good at giving me time whenever I needed it; the trade-off was that I've generally gotten the job done whatever it took. I've shown commitment, and gotten it back.

    It's important for companies and managers to cut people slack when it comes to personal stuff. Kids get sick at the drop of a hat, and no meeting is more important than that. Family emergencies, school concerts, funerals; things that you would regret not attending should be attended without guilt.

    Maybe the stress of work-life imbalance is one of those contemporary afflictions that comes with life in the twenty-first century. On the other hand, giving someone flexibility, and the ability to call on that flexibility without worry for their jobs or professional status, seems to me to be a key way to alleviate some of that stress. I suppose you'd call it treating people like grown-ups.

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