why

Came upon this TED video from last year of Simon Sinek talking about great leaders, both individually and corporately. His angle is that most of us focus on the what and the how, and maybe we get around to the why of any action or campaign at some point.

To Sinek, great leaders start with the why – they start by communicating a belief, which may include elements of how and what within it. This kind of authentic leadership starts with an emotional connection to galvanize action in others.

Being able to share a purpose; being able to gather groups of people together to do something which holds meaning for them; this is leadership.

Something to keep in mind.