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Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    « when the great terror lizards ruled the marketplace | Main | edumacatin' that there ad thing »
    Friday
    Mar262010

    william of ockham would have been a damn good front-end developer

    A front-end developer that used to work at MRM, Darrin, once said something in passing about a microsite we were trying to get live, one of those quick things that turns out to be lastingly profound:

    I'm not trying to avoid work here, I'm just trying to find the simplest and most efficient solution.

    Funny, yes. And since Darrin went to the proverbial wall for us repeatedly, I knew he wasn't being lazy. But tell me, what exactly is the difference between these two things? The more you think about it, the tougher it is to say. Isn't the quest for innovation and efficiency really another way of saying, "I don't feel like doing that," and then going out and creating that easier way?

    Simple is good. Simple usually makes the most sense, and results in the best outcome for everyone. Something that William of Ockham figured out a long time ago. Just remember, Ockham's Razor is not electric, or multi-bladed, but it is still quite powerful. As Darrin knew.

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