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Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    « "damn it, Smithers, this isn't rocket science – it's brain surgery!" | Main | why would I ask for a feedbag? »
    Tuesday
    Feb162010

    I probably shouldn't say this out loud

    DateTuesday, February 16, 2010 at 10:24PM

    Short post tonight. I'm sitting here with a thick document from our lead information architect, a user experience analysis of a site that we're about to redo. It's a really strong look at the current site's strengths and weaknesses. And it's depressing me, mostly because I don't have the attention span to work through something that thoroughly.

    The care and attention that other people take with their jobs, when I'm exposed to it, just amazes the hell out of me. There's so much that has to happen in our business that is hard and detailed work, both before the creative gets to happen, and also to make the creative happen.

    I guess it's handy that I'm a writer. Sitting at my desk and typing the words that pop into my head seems so unlike work that I probably shouldn't make it public, lest the people who sign my paycheque get ideas.

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