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Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

This little site is designed to introduce him and his thoughts to the world. (Whether the world appreciates the intro is another matter.) If you'd like to chat, then you can guess what the boxes below are for.

 

 

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    « so you walk into the client call and... | Main | maybe this is why creatives have been known to have a pint every now and then »
    Monday
    Feb012010

    collateral damage

    As you of course know, this business is a little... unpredictable. Client asks can change in an instant (after all, the client's business can change at the same speed) and sometimes you get to the end of an evening having been typing or noodling for hours and you're finally done and you're caught up on email and you realize, crap, I've got nothing coherent to say tonight, even given the low expectations I have for this little space.

     

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