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Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

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    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

          – Raymond Chandler

     

    « maybe this is why creatives have been known to have a pint every now and then | Main | I am aware of all Internet traditions... »
    Sunday
    Jan312010

    a pantload of writing advice

    DateSunday, January 31, 2010 at 1:32AM

    New book coming out that all writers need. Not just because if you're a writer you need to read a lot, but because it's about the folks who pretty much invented modern comedy.

    For instance, Larry Gelbart is a name you should know. Why? Well, he not only created MASH for TV and wrote its first several (and best) seasons, but he also wrote Tootsie and A Funny Thing Happened on the Way to The Forum and other stuff. (And Blame it on Rio, but we won't hold that against him.)

    He also helped write Sid Caesar's Your Show of Shows, along with some punks you may have heard of named Mel Brooks, Carl Reiner and Woody Allen.

    Larry was funnier than you'll ever be. He knew stuff that you and I need to learn.

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