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Scott McKay is a Toronto strategist, writer, creative director, patient manager, half-baked photographer and forcibly retired playwright.

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    "They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket."

          – George Orwell

     

     

     

     

     

    "Advertising – a judicious mix of flattery and threats."

          – Northrop Frye

     

     

     

     

     

    "Chess is as an elaborate a waste of time as has ever been devised outside an advertising agency."

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    Monday
    Jan182010

    a tentative thought about leadership

    First off, I think it's important that I tell you I hate the word "leadership." It makes me think of MBAs and motivational speakers. It strikes me as being the kind of word that's seemingly only bothered with in its absence.

    That said, one way or the other we working stiffs all deal with leadership. Not the word or concept, but the reality of it. You can't work with or for other humans for any length of time and not have a strong gut feeling about being told what to do, bossed around, shepherded, managed, controlled, guided, mentored or led. 

    Especially when you're a creative.

    You can't really boss a creative around. (Well, you can, but if they're any good, they won't stick around.) Creatives don't take orders. They question. They argue. They complain. They disagree. They have opinions. They tell you how things should be. Because that ornery, anti-authoritarian mindset might just be the reason good creatives can see and fight for what's right. (In other words, it's a feature, not a bug.)

    So you in order to get a creative to do what you want, you have to persuade them. You have to help them believe in it.

    You can't persuade people from a pedestal. You can't email persuasion, or memo it, or decree it from a boardroom table. You have to do it face to face. You have to hear their disagreement, and not only do you have to persuade them through their disagreement but you must also accept that any contrary feelings they have are totally valid. You can't be insulted by their disagreement, or feel that your so-called leadership is being undermined. At a very basic level, you have to respect the people who work for you as equals.

    Even better, put quotes around the word "for," or just replace it with the word "with."   

    And if my leadership can't take your differing opinion, then I'm not a leader – I'm a bully.

    Now, I've worked for a few bullies in my time. It's very educational, in a Dickensian kind of way. It gave me a real appreciation of that Peter Ustinov quote I'm so fond of.

    Psychiatrist (and anti-psychiatrist) David Cooper once wrote, "Perhaps the most central characteristic of authentic leadership is the relinquishing of the impulse to dominate others."

    That strikes me as being about the most true statement about leadership I've ever seen, creative or otherwise.

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