Late night, but thought I'd share some genius.
Now, I can't find actual video of Bob talking about his law blog, but there is this band that's taken his name. Sort of like It's Patrick, or the Norge Union, paying homage to the uber DRTV ad in the history of this country. Which is what this link is: Norwich Union Mania – not the original Norwich Union spot, but an incredible simulation.
None of which makes sense. But as T.S. Eliot says, just kick back and enjoy.