Continuing my soapbox declarations from earlier this week, I uncovered the item below from a list of great agency sites that someone quite smart sent me today; it was originally posted on Digital Kitchen's blog.
It's a letter from Mick Jagger to Andy Warhol, about the cover of what would be Sticky Fingers. Apart from being an amazing artifact of a really interesting time, it's an amazing creative brief:
Simple, strong, direct. This is every creative's fantasy brief: here's the assignment, here's a bunch of stuff you can use in any way you see fit, try not to make it too complicated... but what the hell, do whatever you want. And please tell us how much money you'd like.
Short of getting a letter from Pope Julius II saying he needs a ceiling painted, this is as good as it gets.
A creative can dream.