One of the rewards of this job now and again is to get the opportunity to sit in a room of smart, experienced, passionate people and watch them do what they do best, without any territory marking or argument. That doesn't mean there wasn't disagreement and discussion, but it wasn't freighted with political baggage. It was fun but more than that it was cool – this is how it's supposed to work. Yes JJ, it was good times.
It doesn't happen often enough. Maybe it can't, with all that's usually going on for people at that level, too much stress, too many deadlines, too much managing to do.
But before the start of this big project it's so thrilling and comforting to know that before the creative team ever sits down in our frozen glass-walled brainstorming room, there are some real insights into our consumer and our business, there's a good read on our competition, there's a strategy that's inspired, and there's technical backing for what we might want to do.
One person leaned over to me and whispered, this is what I love, and she gestured to the assembled team. I knew exactly what she meant.